Kaadr - Pitch Week

For the merger of architecture firm V2 and engineering office LMS, we developed a full rebranding that brings both disciplines together under one strong, clear identity: Kaadr. The name “Kaadr.” sounds Dutch local, familiar, and grounded and reflects the idea of a shared framework where architecture and engineering come together. It’s a name that stands for structure, vision, and collaboration. Under Kaadr., the two original companies continue as Kreaa. (architecture) and Reekn. (engineering). This naming system allows each discipline to keep its own focus, while still being clearly connected to the parent brand. To make the system future-proof, each new company that joins can simply add an extra “a” to its name. Keeping everything visually and conceptually linked. This project was not just about a new look, but about building a flexible and thoughtful brand system that can grow with the company, while staying true to its roots and values